BRAND
VISION + VALUES
Founder

OSAMI WAS FOUNDED BY OSAMA SHAHID, AN AMERICAN-BORN PAKISTANI DESIGNER WITH ROOTS IN BOTH LOS ANGELES AND LAHORE. AFTER SPENDING HIS EARLY YEARS IN THE U.S., OSAMA MOVED TO PAKISTAN AT AGE FOUR — A SHIFT THAT WOULD SHAPE HIS WORLDVIEW AND ULTIMATELY, HIS DESIGN PHILOSOPHY. HIS EARLIEST MEMORIES OF STYLE CAME FROM DAYS SPENT IN LAHORE'S TAILOR SHOPS, WATCHING HIS MOTHER CREATE GARMENTS FROM SCRATCH.

INFLUENCED BY A CROSS-CULTURAL UPBRINGING AND A DEEP PERSONAL CONNECTION TO STYLE, OSAMA’S PATH INTO FASHION BEGAN POST-PANDEMIC. HE STUDIED THROUGH EXTENSION PROGRAMS AT OTIS COLLEGE OF ART & DESIGN IN LOS ANGELES AND CENTRAL SAINT MARTINS IN LONDON, DEVELOPING A SELF-GUIDED CURRICULUM THAT PRIORITIZED TASTE, TACTILITY, AND TECHNIQUE OVER INDUSTRY NOISE.

BUILT IN OPPOSITION TO A FASHION WORLD DRIVEN BY SPEED AND SCALE, OSAMI REFLECTS HIS DESIRE TO CREATE WITH INTENTION. THE BRAND IS A DIRECT EXTENSION OF HIS STORY — A LABEL THAT MERGES PERSONAL HISTORY, GLOBAL INFLUENCE, AND A SINGULAR POINT OF VIEW.

FOR OSAMA, STYLE HAS NEVER BEEN ABOUT FITTING IN — IT’S ABOUT STANDING FIRMLY IN WHO YOU ARE. EVERY PIECE UNDER THE OSAMI NAME IS DESIGNED TO ENCOURAGE THAT SAME CONFIDENCE IN OTHERS.