BRAND
VISION + VALUES
FOUNDER
OSAMA SHAHID
OSAMI IS THE BRAINCHILD OF OSAMA SHAHID, AN AMERICAN BORN PAKISTANI DESIGNER. BORN IN LOS ANGELES, OSAMA SPENT THE FIRST FEW YEARS OF HIS LIFE IN LA BEFORE MOVING OVERSEAS TO PAKISTAN AT THE AGE OF FOUR. HIS GLOBAL UPBRINGING WEAVES TOGETHER DIVERSE CULTURAL THREADS THAT ARE CORE TO HIS BRAND THESIS.
ALWAYS ENAMORED BY THE WORLD OF FASHION, OSAMA’S JOURNEY INTO THE WORLD OF DESIGN STARTED AFTER THE PANDEMIC THROUGH EXTENSION PROGRAMS AT OTIS COLLEGE OF FASHION IN LA AND CENTRAL SAINT MARTINS IN LONDON. HIS INFORMAL EDUCATION AND SELF-GUIDED CURRICULUM FINE-TUNED HIS SKILLS AND VISION, CULMINATING IN THE DESIRE TO CARVE OUT A SPACE THAT OPERATES ASYMMETRICALLY TO AN INDUSTRY NORM DRIVEN BY QUANTITY, SPEED, AND SCALE.
OSAMA'S PERSONAL EXPERIENCES AND DISTINCTIVE LIFE SETTINGS HAVE UNIQUELY DEVELOPED HIS SENSE OF STYLE, MAKING OSAMI MORE THAN JUST A FASHION HOUSE: IT'S A MANIFESTATION OF HIS JOURNEY, BLENDING GLOBAL INFLUENCES INTO EACH DESIGN.
OSAMI IS NOT MERELY A COLLECTION OF GARMENTS; IT'S A CURATED EXPERIENCE OF LIMITED PIECES. OSAMA'S FAITH IN THE BELIEF THAT YOU SHOULD ALWAYS WEAR WHAT YOU WANT REGARDLESS OF WHAT OTHERS MAY THINK IS THE HEARTBEAT OF OSAMI — A LABEL THAT ENCOURAGES YOU TO CONFIDENTLY EXPRESS YOUR INDIVIDUALITY NO MATTER THE OCCASION.
BRAND
VISION + VALUES
Founder
OSAMI WAS FOUNDED BY OSAMA SHAHID, AN AMERICAN-BORN PAKISTANI DESIGNER WITH ROOTS IN BOTH LOS ANGELES AND LAHORE. AFTER SPENDING HIS EARLY YEARS IN THE U.S., OSAMA MOVED TO PAKISTAN AT AGE FOUR — A SHIFT THAT WOULD SHAPE HIS WORLDVIEW AND ULTIMATELY, HIS DESIGN PHILOSOPHY. HIS EARLIEST MEMORIES OF STYLE CAME FROM DAYS SPENT IN LAHORE'S TAILOR SHOPS, WATCHING HIS MOTHER CREATE GARMENTS FROM SCRATCH.
INFLUENCED BY A CROSS-CULTURAL UPBRINGING AND A DEEP PERSONAL CONNECTION TO STYLE, OSAMA’S PATH INTO FASHION BEGAN POST-PANDEMIC. HE STUDIED THROUGH EXTENSION PROGRAMS AT OTIS COLLEGE OF ART & DESIGN IN LOS ANGELES AND CENTRAL SAINT MARTINS IN LONDON, DEVELOPING A SELF-GUIDED CURRICULUM THAT PRIORITIZED TASTE, TACTILITY, AND TECHNIQUE OVER INDUSTRY NOISE.
BUILT IN OPPOSITION TO A FASHION WORLD DRIVEN BY SPEED AND SCALE, OSAMI REFLECTS HIS DESIRE TO CREATE WITH INTENTION. THE BRAND IS A DIRECT EXTENSION OF HIS STORY — A LABEL THAT MERGES PERSONAL HISTORY, GLOBAL INFLUENCE, AND A SINGULAR POINT OF VIEW.
FOR OSAMA, STYLE HAS NEVER BEEN ABOUT FITTING IN — IT’S ABOUT STANDING FIRMLY IN WHO YOU ARE. EVERY PIECE UNDER THE OSAMI NAME IS DESIGNED TO ENCOURAGE THAT SAME CONFIDENCE IN OTHERS.