BRAND

VISION + VALUES

FOUNDER

OSAMA SHAHID

OSAMI IS THE BRAINCHILD OF OSAMA SHAHID, AN AMERICAN BORN PAKISTANI DESIGNER. BORN IN LOS ANGELES, OSAMA SPENT THE FIRST FEW YEARS OF HIS LIFE IN LA BEFORE MOVING OVERSEAS TO PAKISTAN AT THE AGE OF FOUR. HIS GLOBAL UPBRINGING WEAVES TOGETHER DIVERSE CULTURAL THREADS THAT ARE CORE TO HIS BRAND THESIS.

ALWAYS ENAMORED BY THE WORLD OF FASHION, OSAMA’S JOURNEY INTO THE WORLD OF DESIGN STARTED AFTER THE PANDEMIC THROUGH EXTENSION PROGRAMS AT OTIS COLLEGE OF FASHION IN LA AND CENTRAL SAINT MARTINS IN LONDON. HIS INFORMAL EDUCATION AND SELF-GUIDED CURRICULUM FINE-TUNED HIS SKILLS AND VISION, CULMINATING IN THE DESIRE TO CARVE OUT A SPACE THAT OPERATES ASYMMETRICALLY TO AN INDUSTRY NORM DRIVEN BY QUANTITY, SPEED, AND SCALE.

OSAMA'S PERSONAL EXPERIENCES AND DISTINCTIVE LIFE SETTINGS HAVE UNIQUELY DEVELOPED HIS SENSE OF STYLE, MAKING OSAMI MORE THAN JUST A FASHION HOUSE: IT'S A MANIFESTATION OF HIS JOURNEY, BLENDING GLOBAL INFLUENCES INTO EACH DESIGN.

OSAMI IS NOT MERELY A COLLECTION OF GARMENTS; IT'S A CURATED EXPERIENCE OF LIMITED PIECES. OSAMA'S FAITH IN THE BELIEF THAT YOU SHOULD ALWAYS WEAR WHAT YOU WANT REGARDLESS OF WHAT OTHERS MAY THINK IS THE HEARTBEAT OF OSAMI — A LABEL THAT ENCOURAGES YOU TO CONFIDENTLY EXPRESS YOUR INDIVIDUALITY NO MATTER THE OCCASION.